A small, friendly, warm-toned headshot of Alex Chen smiling, bright natural daylight, circular portrait framing, soft cream background.
A small, friendly, warm-toned headshot of Alex Chen smiling, bright natural daylight, circular portrait framing, soft cream background.
Browse Past Logs
/ THE WEEKLY JOURNAL

The Growth Experiment Log

Every Saturday morning, I break down one marketing channel with real unit economics, actual ad spend, and transparent conversion data. No hype, just the raw math behind sustainable acquisition.

TACTICAL INSIGHTS

Zero Hype, Just Data

Join over 12,000 founders, growth engineers, and modern marketers who receive tactical channel breakdowns directly in their inbox. Learn what failed, what scaled, and the exact spreadsheets we used to build acquisition channels.

PAST EXPERIMENT LOGS

The Complete Archive

Browse the full library of past campaign teardowns, channel strategies, and unit economic models. Every log contains real metrics, creative assets, and downloadable spreadsheets.

PAID ACQUISITION
SEO STRATEGY
CONVERSION RATE

Scaling TikTok Ads Safely

The Programmatic SEO Loop

The Checkout Flow Overhaul

A transparent breakdown of how we scaled a DTC brand's monthly spend while maintaining a healthy two-point-four return on ad spend without wasting budget on unproven tactics.

How we built and indexed twelve hundred automated landing pages that captured high-intent search traffic for a B2B SaaS startup, driving sustainable organic signups.

A detailed experiment log outlining the three key A/B tests that successfully boosted mobile checkout conversion rates by eighteen percent with minimal engineering effort.