A small, warm-toned, friendly headshot of Alex Chen, smiling, bright natural daylight, tight circular framing, neutral warm background.
A small, warm-toned, friendly headshot of Alex Chen, smiling, bright natural daylight, tight circular framing, neutral warm background.
Work with me
▸ EXPERIMENT LOGS

Growth built on unit economics.

Transparent, data-backed marketing campaigns for early-stage startups. We build sustainable acquisition channels that pay for themselves, grounded in rigorous unit economics and real experiment logs.

Annotated screenshot of a marketing dashboard showing positive unit economics, high contrast, clean data visualization, bright natural lighting.
Annotated screenshot of a marketing dashboard showing positive unit economics, high contrast, clean data visualization, bright natural lighting.
Clean, high-contrast conversion rate optimization experiment log showing split-test results and statistical significance metrics, natural daylight.
Clean, high-contrast conversion rate optimization experiment log showing split-test results and statistical significance metrics, natural daylight.
Stylized, minimalist diagram of a user acquisition growth loop showing organic referral mechanics and viral coefficient tracking, high contrast.
Stylized, minimalist diagram of a user acquisition growth loop showing organic referral mechanics and viral coefficient tracking, high contrast.
Annotated ad creative performance dashboard showing conversion metrics and creative testing iteration cycles, bright daylight.
Annotated ad creative performance dashboard showing conversion metrics and creative testing iteration cycles, bright daylight.
/ CASE STUDIES

The experiment logs

Real campaigns, real spreadsheets, and transparent unit economics. I document every single experiment—including the channels that failed—so you can see the actual math behind sustainable startup growth.

Scaling SaaS via search loops

The cold outbound experiment

How we built a programmatic SEO engine that reduced customer acquisition cost by 43% while maintaining a 4:1 LTV to CAC ratio over twelve months.

A transparent breakdown of a failed outbound campaign. We analyze why the unit economics collapsed and how we pivoted the messaging to save the cohort.

Referral loops that pay

Paid acquisition framework

Designing a double-sided referral incentive that drove 35% of all new sign-ups without inflating payback periods beyond ninety days.

How we scaled paid social budget by 5x while keeping payback periods under four months, utilizing structured creative testing frameworks.

Get in touch
+ LET'S COLLABORATE

Build your acquisition engine

I partner with a limited number of early-stage founders to build sustainable, high-performing acquisition channels. Let's analyze your unit economics and design an experiment framework that actually scales.